HMSHost and Yowza!! ® Announce Partnership to Bring Savings to on-the-Go Travelers
Mobile Coupons Take Flight at LAX and Other Travel Venues Nationwide
March 7, 2011 — World leader in travel dining and shopping, HMSHost, and breakthrough mobile couponing application, Yowza!!, are collaborating to bring real-time savings directly to travelers via their smartphones.
At Los Angeles International Airport (LAX), Yowza!!'s local mobile coupons provide instant savings at popular HMSHost restaurants and cafes, including Pinkberry, California Pizza Kitchen, and LaBrea Bakery. Travelers can download the free app to their mobile device and immediately receive targeted coupons, offers, and announcements for HMSHost restaurants near their gate. Beyond the airport, Yowza!! brings savings to consumers around the country at businesses small and large.
"Our partnership with HMSHost ensures travelers receive valuable offers and promotions to use at their favorite in-airport eateries and shops upon arrival or prior to departure," says David Teichner, CEO of Yowza!! "These are real-time savings that can be used on the spot, making the traveler's experience that much better."
HMSHost's dedication to Making the Traveler's Day Better aligns naturally with Yowza!!'s mission to bring savings to consumers on the go. Now, HMSHost will go one step further by providing travelers with instant savings via Yowza!! mobile coupons.
The partnership between HMSHost and Yowza!! comes at a time when more than 33 million American consumers are engaging in shopping-related activities using their smartphones. Yowza!! mobile coupons are currently available in HMSHost-operated restaurants at Los Angeles International Airport, Tampa International Airport and the New York State Thruway, with plans to roll out to many HMSHost venues nationwide in 2012.
"Integrating Yowza!! technology into our roster of traveler offerings at LAX and other locations including Tampa International Airport and the New York State Thruway is another way HMSHost is innovating and elevating the travel experience," said Atousa Ghoreichi, vice president of marketing for HMSHost.
Yowza!!® is the leading location-based mobile coupon, offer and announcement application, saving millions of consumers money on everyday purchases while increasing sales at thousands of local and national retailers, including McDonald's, Dunkin' Donuts, Big 5 Sporting Goods and Guitar Center. Businesses have the ability to add and update offers in seconds, effectively track results and dramatically increase sales by reaching new and existing customers with compelling coupons and information. Yowza!! was co-founded by television and film writer/producer/actor Greg Grunberg, who is best known for his roles in hit series Heroes, Alias and Felicity.
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HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.5 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world's leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2010, the Group operates in 35 countries and employs some 62,000 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler's Day Better.